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Venture Forth!
The Essential Guide to Starting a Money-Making Business in Your
Nonprofit Organization
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The Essential Guide to Starting a Money-Making Business in Your Nonprofit Organization |
by Rolfe Larson, Published by Fieldstone Alliance.
It's sincere, smart, and helpful.”
-- Paul Newman, actor, philanthropist, & founder of "Newman's Own"
Nonprofit business development is fast becoming a popular approach to generating revenue for nonprofits at a time when funds are increasingly scarce. This publication will be extremely useful to nonprofit leaders who are seeking to diversify their funding base and decrease their reliance on donors.
This book was written by one of our firm's associates, Rolfe Larson, and is the leading publication to help nonprofits to consider earned-income ventures and then to plan and implement an earned-income venture in a step-by-step, realistic and flexible fashion.
This book is useful for nonprofit leaders who are considering a new venture or seeking to improve an already-established venture.
Table of Contents
Introduction
- What is a Venture?
- Why Pursue Ventures?
- Who Should Pursue Ventures?
- How to Use This Book
Chapter One: Venture Development Overview
- Nonprofit Ventures: An Oxymoron?
- Venture Benefits
- Venture Limitations
- How to Start a Venture
Chapter Two: Prospecting for Ventures
- Step 1: Get Organized
- Step 2: Conduct a Venture Audit
- Step 3: Brainstorm and Screen Venture Ideas
- Chapter Two Summary
Chapter Three: Testing the Feasibility of Your Venture Ideas
- Step 4: Perform Quick Market Tests
- Step 5: Do Feasibility Market Research
- Step 6: Prepare Feasibility Financial Analysis
- Chapter Three Summary
Chapter Four: Business Planning
- Step 7: Write a Business Plan
- Chapter Four Summary
Conclusion
- Focus on the Basics
- Find the Right Venture Champions
- Review Marketing Strategies Often
- Measure Performance Quantitatively
- Get Outside Help
- Compare Your Plan with Reality
Appendices
- Appendix A: Bibliography
- Appendix B: Internet Resources
- Appendix C: Internet Research Links
- Appendix D: Sample Financial Plan for Nature Center Gift Shop
- Appendix E: Unrelated Business Income Tax
- Appendix F: Calculating Breakeven Using Percentage of Sales
- Appendix G: Blank Worksheets
Useful Nonprofit Publications Written by Members of Our Firm
- Field Guide to Developing and Operating Your Nonprofit Board of Directors
- Field Guide to Nonprofit Strategic Planning and Facilitation
- Field Guide to Leadership and Supervision for Nonprofit Staff
- Field Guide to Nonprofit Program Design, Marketing and Evaluation
- The above four guidebooks are offered together at a discount in our Nonprofit Capacity Building Toolkit(SM).
- Field Guide to Consulting and Organizational
Development With Nonprofits
(book is for consultants and internal leaders)
Other Publisher's Publication for Nonprofit Organizations:
- Strengthening Nonprofit Performance: A Funder's Guide to Capacity Building
- Bookkeeping Basics: What Every Nonprofit Bookkeeper Needs to Know
- Coping With Cutbacks: Nonprofit Guide to Success When Times Are Tight
- The Accidental Techie: Supporting, Managing,
and Maximizing
Your Nonprofit's Technology
To Order "Venture Forth!"
- $35.00 each. Published by Fieldstone Alliance, March 2002, 272 pages.
- See To Order and Quickly Receive Your Publication
To Read About Our Firm's Nonprofit Business Development Services
Our firm is one of the world's
leaders in providing consultation and trainings for nonprofit
business development. To learn more, click
here.
Note on intellectual property
- Authenticity Coaching Circles and Authenticity Training Circles are service marks of Authenticity Consulting, LLC, of Minneapolis, Minnesota.
- Free Management Library is a service mark of Authenticity Consulting, LLC, in Minneapolis, Minnesota.
