Free Management Library

Free Management Library
One of the world's largest collections of free, online resources for organizations.

Click to sign up for FML >> Links, an ePub from Authenticity Consulting, LLC and Free Management Library.

Venture Forth! The Essential Guide to Starting a Money-Making Business in Your Nonprofit Organization

“Venture Forth! offers a clear, no-buts way to negotiate the minefields in the nonprofit world.
It's sincere, smart, and helpful.”

-- Paul Newman, actor, philanthropist, & founder of "Newman's Own"

by Rolfe Larson, Published by Fieldstone Alliance.

Nonprofit business development is fast becoming a popular approach to generating revenue for nonprofits at a time when funds are increasingly scarce. This publication will be extremely useful to nonprofit leaders who are seeking to diversify their funding base and decrease their reliance on donors.

This book was written by one of our firm's associates, Rolfe Larson, and is the leading publication to help nonprofits to consider earned-income ventures and then to plan and implement an earned-income venture in a step-by-step, realistic and flexible fashion.

This book is useful for nonprofit leaders who are considering a new venture or seeking to improve an already-established venture.

Table of Contents


  • What is a Venture?
  • Why Pursue Ventures?
  • Who Should Pursue Ventures?
  • How to Use This Book

Chapter One: Venture Development Overview

  • Nonprofit Ventures: An Oxymoron?
  • Venture Benefits
  • Venture Limitations
  • How to Start a Venture

Chapter Two: Prospecting for Ventures

  • Step 1: Get Organized
  • Step 2: Conduct a Venture Audit
  • Step 3: Brainstorm and Screen Venture Ideas
  • Chapter Two Summary

Chapter Three: Testing the Feasibility of Your Venture Ideas

  • Step 4: Perform Quick Market Tests
  • Step 5: Do Feasibility Market Research
  • Step 6: Prepare Feasibility Financial Analysis
  • Chapter Three Summary

Chapter Four: Business Planning

  • Step 7: Write a Business Plan
  • Chapter Four Summary


  • Focus on the Basics
  • Find the Right Venture Champions
  • Review Marketing Strategies Often
  • Measure Performance Quantitatively
  • Get Outside Help
  • Compare Your Plan with Reality


  • Appendix A: Bibliography
  • Appendix B: Internet Resources
  • Appendix C: Internet Research Links
  • Appendix D: Sample Financial Plan for Nature Center Gift Shop
  • Appendix E: Unrelated Business Income Tax
  • Appendix F: Calculating Breakeven Using Percentage of Sales
  • Appendix G: Blank Worksheets

Useful Nonprofit Publications Written by Members of Our Firm

Other Publisher's Publication for Nonprofit Organizations

To Order "Venture Forth!"

To Read About Our Firm's Nonprofit Business Development Services

Our firm is one of the world's leaders in providing consultation and trainings for nonprofit business development.
Learn more about our services.