Untitled Document
(This guide was formerly titled, "Nuts and Bolts Guide to Nonprofit Program Design, Marketing and Evaluation.")
The activities of program design, marketing and evaluation
are highly integrated with each other. Thus, you need a highly
comprehensive and integrated
resource that shows you how to carry out all of these activities
together. This guidebook provides clear, concise and comprehensive
guidelines for all critical aspects of designing, marketing and
evaluating a nonprofit program. Guidelines are written in an
easy-to-implement style, resulting in a highly practical resource
that can be referenced at any time during the life of a nonprofit
organization and each of its programs. This guide can be used
to evolve strategic goals into well-designed programs, guaranteed
to meet needs of clients; develop very credible nonprofit fundraising
proposals, evaluation plans and business plans; ensure focused
and effective marketing, including sales, advertising and promotions;
evaluate effectiveness and efficiencies of current programs in
delivery of services to clients; evaluate program performance
against goals and outcomes; and understand how a program really
works in order to improve or duplicate the program. For complete
description and detailed Table of Contents, go to:
http://www.authenticityconsulting.com/pubs/PG_gdes/PG_pubs.htm
