Authenticity Consulting, LLC Nonprofit Capacity Building | Nonprofit Business Development | Peer Learning Programs Free Nonprofit Micro-eMBA(SM) | Free Micro-eMBA(SM) | Free Management Library(SM) Who We Are | Trainings | Publications | Contact Us Field Guide to Nonprofit Program Design, Marketing and Evaluation Table of Contents Top-level description of this guidebook is located here. Part I: Preparing for Program Development and Evaluation Understanding Nonprofit Organizations and Programs Benefits of Systems View Understanding "System" of Nonprofit Organization System Direction: Mission, Goals and Strategies What is a Nonprofit Program? Organization Chart of Typical Small/Medium Nonprofit Organization Understanding "System" of Nonprofit Program (Logic Model) Understanding Life Cycles of Nonprofit Organizations and Programs Understanding General Planning Process Basic Planning Process and Terms Guidelines to Ensure Successful Planning and Implementation Guidelines to Ensure Successful Program Development and Evaluation Approaches to Program Planning "Build It and They Will Come" Seat-of-the-Pants Incremental Nonprofit Business Planning Nonprofit Business Development Basics of Strategic Planning All Else Flows from Strategic Planning Basic Guidelines to Develop Strategic Plan New Nonprofits: Start Small, Start Simple, But Start Part II: Program Planning Chronology of Activities Developing Program Framework (Logic Model) Assessment of Community Needs and Interests Vision for Program Participants Desired Outcomes for Program Participants Methods to Help Program Participants Achieve Desired Outcomes Outcomes Goals/Targets and Indicators Toward Hitting Aimed Targets Outputs/Tangibles Produced by Model Preliminary Program Logic Model Market Analysis Target Markets and Their Unique Features Perceived Program Benefits to Each Target Market Packaging Unique Value Proposition What Name Will You Use for Your Service? What Price Should You Charge? How Should Clients Pay? Who Are Your Competitors? Who Are Your Collaborators? What Laws and Regulations Must You Follow? Protect Your Creation with Patents, Trademarks/Servicemarks and/or Copyrights? Finalize Description of Each of Your Services Summary of Remaining Marketing Analysis Tasks and Considerations Marketing Goals Planning Program Development and Ongoing Operations Developing Program "From the Ground Up" Advertising and Promotions Sales and Service Delivery of Services Personnel / Staffing Materials and Supplies Facilities and Equipment Planning Program Finances Key Processes and Terms Developing Program Budget Part III: Program Evaluation Understanding Program Evaluation Myths About Program Evaluation So What is Program Evaluation? Reasons To Do Program Evaluation Basic Ingredients Major Considerations to Design Your Program Evaluation Common Types of Program Evaluation Implementation Evaluation ("What Are We Doing?") Process Evaluation ("How Does Program Work?") Goals-Based Evaluation ("Are We Achieving Goals?") Outcomes Evaluation ("What Are Impacts On Clients?") Planning Your Program Evaluation Should You Hire Program Evaluator? Who Are Your Audiences of Your Evaluation? What Management Decisions Do You Need to Make About Program? What Evaluation Questions Should You Answer? What Information Is Needed to Answer Evaluation Questions? What Are Best Sources of This Information? What What Are Best Methods to Collect Information? How Will You Analyze and Interpret Your Results? How Will You Report Your Evaluation Results? Who Should Conduct the Evaluation? Have Your Evaluation Plan Reviewed -- Tested, if Possible Conduct Ethical Research -- Information-Release Form Pitfalls to Avoid During Evaluation Planning Part IV: Assembling and Implementing Plans Assembling Plans Sections Common to Many Plan Documents Assembling Program Development Plan Assembling Marketing Plan Assembling Advertising and Promotions Plan Assembling Operations / Management Plan Assembling Staffing Plan Assembling Nonprofit Business Plan Assembling Fundraising Proposal Assembling Program Evaluation Plan Assembling Outcomes-Based Evaluation Plan Implementing Plans Role of Leadership (Governance and Executives) Tools to Track Status of Implementation Capture Learnings from Implementation of Plans Appendix A: Glossary of Useful Terms Appendix B: Worksheets Assessment of Community Needs and Interests Vision for Program Participants Desired Outcomes for Program Participants Methods to Help Program Participants Achieve Desired Outcomes Outcomes Goals/Targets and Indicators Toward Hitting Aimed Targets Preliminary Program Logic Model Target Markets, Their Unique Features and Perceived Program Benefits Packaging Unique Value Proposition Name for Service Pricing Competitors Collaborators Laws and Regulations Patents, Trademarks/Servicemarks and/or Copyrights Description of Each of Your Services Summary of Remaining Marketing Analysis Tasks and Considerations Marketing Goals Program Development Advertising and Promotions Sales and Service Delivery of Services Personnel / Staffing Materials and Supplies Facilities and Equipment Planning Your Program Budget Planning Your Program Evaluation Planning Your Outcomes-Based Evaluation Appendix C: Conducting Complete Organizational Assessment Legal Governance Human Resources (Staff and Volunteers) Planning (Strategic, Programs and Evaluation) Financial Fundraising Appendix D: Basic Methods in Business Research Planning Your Business Research Overview of Data Collection Methods Ethics: Information Release Form Guidelines to Conduct Observations Guidelines to Developing Questionnaires Guidelines to Conducting Interviews Guidelines to Conducting Focus Groups Guidelines to Developing Case Studies Guidelines to Conducting Pilot Research Various Convenient Methods to Collect Information Some Major Sources of Market Research Information Analyzing and Interpreting Results Appendix E: Resources for Nonprofits Free Management Library(SM) Free Nonprofit Micro-eMBA(SM) Organizations Free, On-line Discussion Groups Free, On-Line Newsletters Appendix F: Major Methods of Advertising and Promotions Standard Tools and Methods Promotional Activities Through the Media Unique and Special Promotional Activities and Events Our Other Useful Nonprofit Publications Field Guide to Developing, Operating and Restoring Your Nonprofit Board Field Guide to Nonprofit Strategic Planning and Facilitation Field Guide to Leadership and Supervision for Nonprofit Staff Get our guidebook on program design, marketing and evaluation, along with all of our other guidebooks listed above, at a discount in our Nonprofit Capacity Building Toolkit (SM). Other Authors' Useful Nonprofit Publications Bookkeeping Basics: What Every Nonprofit Bookkeeper Needs to Know Coping With Cutbacks: Nonprofit Guide to Success When Times Are Tight Venture Forth! Essential Guide to Starting a Moneymaking Business in Your Nonprofit Organization Strengthening Nonprofit Performance: A Funder's Guide to Capacity Building To Order Your Program Design, Marketing and Evaluation Guide $32.00 each. Revised May 2006, 4th Edition, 252 pages. Paperback. To Order Your Publication Note on intellectual property Authenticity Coaching Circles and Authenticity Training Circles are service marks of Authenticity Consulting, LLC, of Minneapolis, Minnesota. Free Management Library is a service mark of Authenticity Consulting, LLC, in Minneapolis, Minnesota. Copyright, 2000, Authenticity Consulting, LLC Return to Authenticity Consulting